I: Key Addresses, Ageing, Children, Competition, Culture, Technology
II: Finance, Design, Family, Food, Housing,
III: Inequality, Politics, Sustainability, Innovation
IV: Ombudsman session, Special sessions, Roundtable

The complete proceedings are available for download in this link. Caveat emptor: it’s over 1600 pages and 30 MB! A smaller file with compressed images is available in this link (13 MB). You may also prefer to download thematic sets of papers (see below).

Large files may make your browser unstable, so it is advisable to download them first for later viewing (right click with your mouse and select “Save link as” or “Save target as”). Should you decide to compile your own cd, here’s a cover.

Key addresses
(Cover, foreword and key addresses, 1 MB)

Müller, Edda | German University of Administrative Sciences, Speyer
Consumer Policy in Urgent Need of Empirical Consumer Research Support
Addendum: Edda Müller’s complete key address.

Trentmann, Frank | Birkbeck College, University of London
Consumers, Practices, and Politics: Putting the Global Era in Historical Perspective

Woolgar, Steve | Science and Technology Studies, Said Business School, University of Oxford
Who Is the New Consumer? The Identification and Construction of Consumers in a Changing World

1. Ageing consumers
(6 papers, 2 MB)

Brembeck, Helene, MariAnne Karlsson, Eva Ossiansson, Helena Shanahan, Lena Jonsson, Kerstin Bergström, Pontus Engelbrektsson: Enjoyment and Concern. The Importance of Food and Eating for Ageing Consumers

Gram, Malene: Pragmatic age, The meaning of age in relation to consumption of holidays among Danish and German mature travellers: horror-vision or privilege?

Leskinen, Johanna & Helena Tuorila: The everyday life of the elderly in the cross-current of services and self-service

Lövgren, Karin: ”One recognizes ageing, but not becoming old” – On age categorizations in marketing

Tuorila, Helena: An ageing wonderland of self-service?

Airola, Jouni: Regional strategy of Services for the Elderly People – Years 2015 and 2030 (Policymaker comment)

Peltonen, Anja: Ageing consumers and public services (Policymaker comment)

2. Children and teenagers as consumers
(10 papers, 3 MB)

Bertilsson, Jon: The Enculturation of Young Consumers - Young peoples’ dealings with the logic of brands and branding

Grønhøj, Alice & John Thøgersen: When action speaks louder than words - The effect of parenting on young consumers’ pro-environmental behaviour

Ruder, Johanna, Annika Åström, Gunnar Hall & Maike Bruhn: Healthy Snacks for Adolescents – a Case for Consumer-Driven Product Development

Sandberg, Helena: Marketing of unhealthy food directed to children

Sparrman, Anna: Visual marketing of breakfast cereals to children – containers, gadgets and gender

Thorsted, Stine & Terese Anving: Food provisioning, anxiety and control, The process of feeding from the perspective of the mothers

Van Gorp, Jeremi: The role of parents in the socialization of consumption. Linking consumption of teenagers and their parents

Consuming Children: A panel based on the research project “Consuming children. Commercialisation and the changing construction of childhood”

Overview

Hagen, Ingunn: Playing on children’s desires and fears: on creating brand loyalty among Norwegian children

Korsvold, Tora & Linda Bomann: On the track of Norwegian childhood and the consuming child. The history of marketing to children: a study of the Norwegian company ‘Proper Toys’ (‘A/S Riktige Leker’) founded 1946.

Tingstad, Vebjørg: The politics of food: Childhood, obesity and television advertising

3. Competition, (de)regulation, and consumer behavior
(6 papers, 1 MB)

Aalto-Setälä, Ville & Anu Raijas: Five years after the euro changeover – How long does it take to learn prices?

Dulsrud, Arne, & Eivind Jacobsen: Modern Retailing and the Meaning of Body as a Technique of Disipline

Gamble, Amelie, E. Asgeir Juliusson & Tommy Gärling: Barriers to Consumer Switching in the Swedish Electricity Market

Holmberg, Ulrika & Merja Mankila: The consumer and the conglomerate – Consumers perceptions of retailers’ and insurance companies’ banks

Lundberg, Johan & Sofia Lundberg: Distributional Effects of Lower Food Prices in a Rich Country – Calculations Based on Household Demand for Food in Sweden

Poutiainen, Tanja: The Substitution Patterns of Pharmaceuticals: The Case of Statins

4. Consumer Culture
(10 papers, 4 MB)

Aaltonen, Heli & Outi Uusitalo: Alcohol Advertising as a Consumer’s Resource

Cassinger, Cecilia: Disturbing the circuit through brand realization

Ekström, Karin M.: Zooming in the collector’s identity

Mikkonen, Ilona & Johanna Moisander: Online anti-Christmas communities as sites of consumer resistance

Moisander, Johanna & Joonas Rokka: Ordinary cosmopolitanism as a form of postmodern consumer identity in global marketplace cultures

Rokka, Joonas, Hanna-Kaisa Desavelle & Ilona Mikkonen: Appropriation of Western ideologies of beauty in Nordic consumer culture

Torell, Ulrika: Sweetstuff, Place and Cultures of Consumption. Confectioneries and Sweet Shops in the Urban Landscape of Stockholm, from 1850 to 1915.

Uusitalo, Liisa & Marja Rassi: Consumers as citizen – Do consumers value a landscape? A case study of the importance of cultural landscape in big environmental construction projects

Valtonen, Anu & Vesa Markuksela: Senses in Consumer Culture

Østergaard, Per & Suzanne C. Beckmann: Consumer Policy and Consumer Society: The Need for a Cultural Turn

5. Consumers and new technology
(7 papers, 3 MB)

Kjørstad, Ingrid & Ardis Storm-Mathisen: Broadband Internet Access – Product or Service?

Repo, Petteri, Päivi Timonen & Kim Zilliacus: Insights from Self Regulation for Consumer Policy

Räsänen, Pekka: Structural Disparities of Media Consumption in the Nordic countries

Røpke Inge, Kirsten Gram-Hanssen & Jesper Ole Jensen: Households’ ICT use in an energy perspective

Skaar, Håvard: Consuming to present the self – Social networking and commercial influence

Slettemeås, Dag: RFID - the ‘next step’ in consumer-product relations or Orwellian nightmare?

Throne-Holst, Harald, Eivind Stø & Unni Kjærnes: Governance issues for emerging technologies - The GM food – NANO discourses